The two approaches of accounting research

The rationalist attack and the critical attack are the two attacks of accounting research. This article explains the constructs of rationalist attack and critical attack, and so explains some of the jobs of these two attacks. This article discusses the inter-relationship between accounting research, accounting criterions and accounting pattern. Through the research findings, this article use the instance of intangible assets to exemplify how accounting research impact on accounting criterions. Second, this article shows how accounting criterions effects accounting pattern. Third, this article explains the inter-relationship between accounting research and accounting pattern.IntroductionThe rationalist attack and the critical attack are the two methodological analysiss of accounting research. Hooper, Davey, Liyanarachchi and Prescott ( 2008, p20 ) described that the rationalist attack is by and large considered to be a combination of initiation and tax write-off. The traditional posit ion for the positive attack to research is to understanding and work outing jobs. The traditional features of the positive attack are empiricist philosophy, logic and causality. These features are frequently referred to as ontological, epistemic and methodological features of a research paradigm. Positive accounting research experiments to depict â€Å" what is † without doing any value judgements as to how things should be. The positive attack has been of import in recent old ages. The critical attack to accounting research does non supply a peculiar method or methodological analysis for research but instead a dialectic and Socratic attack to the rating of cognition claims ( Hooper et Al, 2008, p33 ) . The critical research focal point on the accounting theory that is concerned with deciding struggles between the corporation and general populace. The lone political orientation is the belief in humanity and the accompaniment and emancipation of world. Critical theory offers p rocedures for the consideration and rating of cognition claims without supplying a individual manner forward for the research worker. These two accounting research attacks are non reciprocally sole but are complementary. Hooper et Al ( 2008 ) states that the positive attack has a figure of jobs, such as deficiency of understanding on what the positive attack really is ; entreaties to the authorization of scientific discipline but focuses on behaviour and so on. The critical attack besides has some jobs, such as the critical research can non generalise findings ; critical research can non foretell or retroflex surveies. Both of these two theories have its ain advantages and disadvantages, it is necessary to unite the two methodological analysiss in existent accounting pattern environment. Accounting research helps accounting criterions compositors and others understand the economic universe, but accounting research does non seek prescriptions of techniques to do the universe better. However, cognizing what works and what does non work can assist corporations or standard compositors choose techniques that have the best opportunity of working in every bit yet unseasoned state of affairss. Accounting criterions have been categorized on the footing of their nature into two classs: principal-based criterions and rule-based criterions. Hooper et Al ( 2008 ) states that accounting criterions are based on a set of principals and constructs. Intangible assets defined as non-physical and non-monetary beginnings of likely future economic net incomes accruing to the house as a consequence of past events or dealing ( Canibano et al, 2000 ) . Intangible assets should be accounted and reported in the fiscal statement. Pine tree states, A Bartov, Fairfield, and Hirst ( 2003 ) states that for matter-of-fact grounds, most research on intangible assets focuses on those intangibles, intangible assets generated by R & A ; D expenditures. R & A ; D expenditures informations are widely available because R & A ; D expenditures must be disclosed individually under FASB No. 2, Accounting for Research and Development Costs. Because there is no such demand for other types of intangibles assets. Canibano et Al ( 2000 ) describes that control of the likely hereafter benefits originating from the intangible investing is considered by most accounting criterions puting organic structures as a basic necessity for acknowledgment. Lev and Zarowin ( 1999 ) suggest that intangible assets should be accounted for following the same methods applied for touchable assets, but at the same clip some statement arise that there are important differences between touchable and intangible assets which make it necessary to use different standards for the acknowledgment and rating of the latter ( Hendriksen, 1982 ) . Harmonizing to the SFAC6, paragraph 25, the FASB ( 1985a ) considers the ownership or control of the future benefits as the chief necessity for the acknowledgment of intangibles. If it is focus on the ownership of the benefits, so intangible assets such as human resource could be recognized. There is a new tendency in accounting research, which seems to be supplying strong support to coverage intangibles ( Canibano et al, 2000 ) . Accounting research suggests to utilize revelations on intangibles assets and those intangibles outgos have future much benefits, but that these future benefits are more like unsure than those associated with conventionally recognized assets. Therefore, there is some empirical support for the capitalisation of estimated R & A ; D intangibles. Given research consequences, Maines et Al ( 2003 ) makes the undermentioned recommendations: foremost, back up the FASB ‘s determination to add another undertaking which considers the revel ation and acknowledgment of information related to intangibles assets. Second, believe that the FASB needs to see acknowledgment of internally generated intangibles assets, because current accounting criterions require capitalisation economic similar as intangibles assets acquired externally. Third, Despite our support for intangible assets ‘s revelations related to and possible acknowledgment, we encourage the FASB to continue carefully on revelations and acknowledgment information on intangibles, given important uncertainnesss related to accounting research in this paticular country. Concerns related to this research include the undermentioned. Finally, while research paperss associations between intangibles information and designs make causal illation hard. All of the accounting research in this country is based on R & A ; D expenditures for informations handiness grounds. It is non clear how easy these accounting research consequences generalize to other types of intangibl es assets. Accounting Standards play an of import function in accounting pattern. McCombie and Deo ( 2005 ) province that accounting criterions provide the comptroller with a guideline to studies economic minutess and events for an organisation. The accounting criterions are besides described â€Å" as a piece of delegated statute law†¦ parliament has given the power of doing accounting criterions to a organic structure that has experts on it instead than developing the paperss itself as a organic structure of legislators † ( Ravlic, 2003 ) . The figure of companies that have to use criterions in fixing fiscal studies is hence rather of import. Macve ( 2010 ) states that audited histories are portion of an organisation that defines the economic environment in a state, or across states, and enables investors to hold assurance in the system as a whole as one to which to intrust their money. This was justified by Edwards ( 1938 ) in his call for a radical reform of UK accounting patter n. It still seems as true today. In the position of the US SEC it is the overall government of criterions of corporate administration, accounting, scrutinizing and enforcement in a state that lowers the cost of capital to houses in that economic system and thereby stimulates investing and economic growing. This consequence is likely greater than what any single house can accomplish by bettering its ain accounting and revelations ( californium. Botosan, 2006 ) . The speed uping growing of accounting patterns over the old ages has changed the format of corporate one-year studies. International Accounting Standards ( IASs ) and International Financial Reporting Standards ( IFRS ) , along with other statutory demands, have changed the manner in which fiscal statements are reported ( Gouws and Cronje , 2008 ) . All the information is generated by a diverseness of accounting patterns, all of which are hence deserving researching. Accounting research leads to an enhanced apprehension of th e fact that these patterns are driven by two systems that provide the information included in corporate one-year studies. This shows that patterns peripheral to traditional accounting patterns besides have an of import function to play, both for educational establishments and accounting. Accounting patterns should non be seen in isolation ( that is, merely from an accounting position ) , as they are multidisciplinary in nature. Environmental patterns and information, societal patterns and information, ethical patterns and information, every bit good as direction accounting patterns and information, together with fiscal accounting patterns and information, organize the context within which describing in corporate one-year studies takes topographic point ( Gouws and Cronje , 2008 ) . Accounting Research have made Accounting Practice more efficient and effectual, but Accounting research and accounting pattern are non ever seemed to be synchrony. One of the great attractive forces of carry oning applied accounting research in accounting pattern is that the research subjects extend beyond the normal boundaries. It brings worldviews into struggle, improves accounting pattern, and raises uncertainties about professional societal and values ( Schiehll, Borba, & A ; Murcia, 2007 ) . HENDRIKSEN ( 1982 ) corroborates this statement, adding that accounting theory may be defined as logical logical thinking in the signifier of two rules that: ( 1 ) accounting research provide a general frame of mention by which accounting pattern can be evaluated, and ( 2 ) accounting research guide the development of new accounting patterns and processs. However, some of the research shows consequences of accounting research have non led to alterations in accounting pattern ; this may be caused by practicians non accepting the research findings or a slowdown in seting new accounting theory into accounting pattern. This has been an over-emphasis on a theory and the research consequences in some instances, and it is right that standard-setters and practicians have non accepted or have been cautious in utilizing the accounting research consequences as a footing for new accounting regulations and patterns, such as market efficiency research. However, in other instances research appears to be rather utile to standard compositors as they set up new regulations and patterns, such as net incomes direction research. Llewellyn and Sue ( 1996 ) states that theories for pattern would put more accent on theory as â€Å" a map or formula or instructions manual which provide agencies by which we can make things in the universe or header with events † . Auditing Practice, Research, and Education, A Productive Collaboration, published in 1995 through a joint attempt of the American Accounting Association and the AICPA, set the end of fixing a monograph â€Å" documenting the successes of anterior, less-harried times when collaborative attempts produced important penetrations and frequently solutions to disputing scrutinizing jobs † ( Bell and Wright, pg 178 ) . They explain the â€Å" rich heritage of practician or academician coaction in turn toing scrutinizing challenges. † The writers indicate the importance of a periodic reappraisal of academic research for usage of those in pattern. The monograph besides calls for increased interaction with practicians, the usage of â€Å" academic research chaps † in pattern, and integrating of the research procedure into audit instruction ( Anderson et al, 2003 ) . Accounting pattern depends on accounting research, and accounting research guide the development for accounting pattern.DecisionBoth of the rationalist attack and the critical attack has its ain advantages and disadvantages, the best manner to utilize accounting research is to unite the two methodological analysiss in existent accounting pattern environment. The inter-relationships between accounting research, accounting criterions and accounting pattern are Accounting research helps accounting criterions compositors and others understand the economic universe, accounting research have made accounting Practice more efficient and effectual, but accounting research and accounting pattern are non ever seem to be synchrony. Accounting criterions provide the comptroller with a guideline to studies economic minutess and events for an organisation.

Als: Doctor and Auntie Pele

Why chose AL S: Have you ever heard of a disease that can't be figure out? When the doctors don't know how people would get it? Do we really know how to cure it? So many questions we have about things, but we can't figure it out†¦ It was a sad day for my whole family last year and it's because someone REALLY REALLY important to our family has passed away. It all start about when my auntie Peel was 30 and she owned her own business in American Samoa, Then one day she felt a weird tingle feeling in her hands, so she went to the doctor to check it out†¦Later that day the doctor told her it was nothing. So the next day she was working like usual and she noticed that she couldn't move her right arm, so she Went to the doctor to check it Out, and like the doctor said before, â€Å"it was nothing' then told her not to worry about the whole thing. The following weeks, her arm didn't improve and she became more worried. She visited the hospital again, she told them her arm had not improved.They ran a bunch of test, through some blood, and even did a cat scan on her brain. They told her later that they still couldn't find anything wrong. So she BEGGED them to transfer her to a hospital in Hawaii that could help her, in a ewe months, she traveled to Kaiser Hospital in Hawaii. Where she underwent more test. It lasted a few weeks, and the news they gave her wasn't good at all. They told her that the test they ran found out that she had ALAS or Lou Geris disease and it's also known as.This name was given to the disease after a famous baseball player of the same name. They only gave her only 7 years to live. These doctors didn't know my Auntie Peel – she was strong willed, stubborn, and full of life. My auntie actually lived for 28 MORE YEARS, and for 10 years she was bed redden.

Canadian Women and the Second World War Essay

The changing roles of women throughout history has been drastic, and none more so than the period during and after World War II. The irrevocable changes that occurred once the war started and women went to work were unprecedented. In the end, the changing role of Canada’s women during the War was the beginning of a chain reaction of events that have forever changed the Canadian workplace and also that of men’s archaic views on the capabilities of women in general. Many look back to the period during the war in which women were encouraged to get out of the kitchen and go to work, and wonder how a five year period could be so instrumental in forever changing the norms of society? Two authors, who attempt to sift through a mountain of information and provide a clear picture in response to this question, are Jeff Keshen and Ruth Roach Pierson. Both authors paint a slightly different picture from the piles of papers, minutes, war diaries and publications that covered that pivotal period during World War II where so many Canadians women found their voice and their freedom from domesticity. Canadian Women and the Second World War Ruth Roach Pierson’s essay is written with purely the perspective of women in mind, and the article itself is geared towards a female audience. The writer briefly describes the conditions of Canada at the onset of the war and the societal views of the role of women. Although there are no quoted references sited for this essay, there was a vast amount of alternative reading where I am sure one could draw numerous conclusions. Even with the lack of references, I did find this essay the most compelling especially, given the current climate of women in the work force. Ruth Roach Pierson describes in great detail the plight women faced during the war, when they were encouraged by the government and the needs of their families to get out and help support their families financially while all of the men were away at war. She goes on to describe the working conditions and child care situations for working women which were less than adequate. As a member of the Canadian Forces and a woman, the most interesting part of the article for me was the descriptions of how women became a uniformed part of the military and how all three branches of service came to assimilate women into active duty and the roles they were allowed to serve in. Throughout the essay, we were told about the deplorable conditions, the lack of equality the women faced in the workplace, and the stereotypes that were attached to women that proved very difficult and almost impossible to overcome. At most concern was the inequality found between men and women’s pay, benefits and allowances throughout the World War II era and beyond. The lack of equal pay for equal work caused great contention for women and still does to this day (although it is not quite as blatant in the civilian workforce today). The argument of the writer is that the roles taken on by women during the war forever changed the roles of women in society. I agree with her argument. Had it not been for the war, and the call to work and the military, things would be very different in our society for women, even today. The war was the instrument to get Canadian women to work, and once there, women found their voices to fight the inequality with respect to working conditions and pay, and paved the way for the next generation of women to continue to work and fight for an equal playing field with their male counterparts . Revisiting Canada’s Civilian Women during World War II Jeff Keshen’s essay is without a doubt written from a man’s perspective without much sympathy to the plight civilian women experienced during the World War II era. This article is very well written and cites over 100 references, making for a very factual account of the times. This article was geared more towards what contributions were made by civilian women versus the article by Ruth Roach Pierson which put most of the focus on women’s roles within the military. Jeff Keshen’s article explains how the media plays a of the time played a pivotal role in doing two things specifically, one was to get the women out to work, support their families and contribute to the war cause. The second countered the last by telling women were over and over told how important their role in the home was. Throughout this article the writer makes numerous references towards how the government of Canada attempted to do the right thing towards female workers during the war, but it also shows how the government’s heart wasn’t into it, thus just making offers to female workers just to appease their complaints for the time being until the war was over. The government was terrible on providing financial support to women whose husbands were away at war, offering only meager amounts of their pay each month, thus forcing more women into the workforce. The article goes on to further explain how during the war, women felt empowered by their circumstances and how once the war was over that women continued to fight towards equality and many refused to ‘go back to the kitchen’ after the war and further challenged the norms by continuing to work. In conclusion, the most compelling argument found during both articles was the willingness of women to move forward and support their families, no matter the cost or the inequalities found between their male counterparts. I have always heard said that ‘women are the backbone of society’. Now, this may not be entirely true in the year 2011 with the shared roles of women and men in families, but it certainly can be said for the years during World War II. Women were faced with the challenge of having their spouses and breadwinners away from home, and they were also faced with the uncertainty of their safe return home to their families. When you couple this with the call from their government and society to join the work force to help the war effort and take over the roles of the men in society while they were away. Eagerly the women answered that call, and stepped up to take over the roles the men used to hold before the war. Not only were they working full-time jobs, but they were still in charge of their households and raising their children and taking over and completing the roles of husband and fathers for an extremely long period of time.

ORGANISMS FROM MY CLASSMATES Essay Example | Topics and Well Written Essays - 1000 words

ORGANISMS FROM MY CLASSMATES - Essay Example In this web Gloeophyllum sepiarium and human beings have the highest trophic level; they are at the top of their food chain. The Alaskan paper birch receives its nutrients through photosynthesis and nutrients from the soil. The Gloeophyllum sepiarium is a fungus that gains its energy through decomposing dead organic matter such as dead wood and leaves that the Alaskan Paper Birch provides but the decomposition if dead matter is returned to the soil and recycles the nutrients produced by the tree through improving the soil. Humans also use the tree for nutrition. The sap from the tree is edible and used in producing wine, beer and health tonics. The Black Bear and the lynx are on the next trophic level in the food web. As mentioned this web is a simple illustration but in this example the bear and lynx will gain their nutrition from the American Jewel Scarab. The bear's diet consists of plants, meat and insects in this case the American Jewel Scarab. The bear will also eat the bark from trees and the edible sap produced by the Alaskan Paper Birch. The web demonstrated here is known as a detrital web it contains plants, omnivores, carnivores and fungi the decomposers. All the organisms rely upon another for their nutrition and energy to maintain the circular food web of the ecosystem. The energy flows from one trophic level to the other. Each trophic level passes on biomass to the next level but pass on much less than they receive (Tscharntke & Hawkins, 2002). The Alaskan Birch in this web is known as a producer as it produces its own energy; food and glucose from photosynthesis producers have the most energy in a food chain, and is the first trophic level. Humans, the Black Bear, the Lynx and Gloeophyllum sepiarium are all on the secondary trophic level. There are no examples of the primary level in this web as there are no herbivores. All organisms in the web are able to be decomposed by Gloeophyllum sepiarium and the nutrients are broken down and returned to the soil that the Alaskan Paper Birch once again recycles to produce its energy. References Tscharntke, T., Hawkins, B., A., (eds) (2002) Multitrophic Level Interactions, Cambridge University Press,

Working at McDonald's Assignment Example | Topics and Well Written Essays - 750 words

Working at McDonald's - Assignment Example That is because most of the workers at McDonald’s are students high school and their job at fast food restaurants interferes with their lessons and homework. That very often becomes a reason of dropouts which eventually leads to further life without deep professional knowledge and working at low cost jobs without career opportunities. Another significant detail is the basics of the inequality that are created by the low cost jobs like one in fast food stores. Statistics shows that minorities are a big part of all people working at stores like McDonalds. As for the sources author provides a knowing of research by Ivan Charper and Bryan Shore Fraser but he is not satisfied and argues with authors on some points. As the final argument the author criticizes the way teenagers spend their money. In his opinion undeveloped teenagers become very comfortable with the typical American consuming way of life and that makes youngsters feel like adults. With the situation like this it is of ten more desirable for teens to work couple hours longer in Burger King to buy clothes instead of doing your homework and receive knowledge for the rest of the life. Educational aspects of work in fast food stores like learning how to operate cash-register or doing your job under the supervision in authors thought are very insignificant and because teens most of the time work only with other youngsters there is no possibility to take somebody as an example or a role model. The author`s point of view is very interesting, fresh and deserves attention. Some of his arguments can and should be discussed but in whole the problem of low cost jobs at fast food stores is a very actual question because it connects with the teenagers and teenagers are the future of our society. In his article Amitai Etzioni at first compares teenager’s job at McDonald’s (or any other fast food store) with the old time concept of the first job

Responses Term Paper Example | Topics and Well Written Essays - 500 words

Responses - Term Paper Example Regardless of the academic level for which dissertations are required to be pursued, each unique writing experience gives the researcher ample opportunities to determine the rationale for the study through identification of the research questions and to discern the most appropriate methods to address the aim of the research. As disclosed, when findings have been appropriately deducted from the data collected and analyzed, the researcher would use cognitive skills to interpret the findings and provide implications for current and future research. As revealed in the published guide prepared by Owens (2010), â€Å"the discussion and conclusion sections are your opportunity connect your work with broader issues† (p. 52). The findings therefore link the theories to practical applications as validated by the research. These types of knowledge are different. The significance of information is mainly dependent on the ability that it has in having an impact on behavior, decision as well as the outcome. Information is insignificance if after having received it, â€Å"things remain unchanged† (WebFinance, Inc., 2012). The dissertation will reveal the relationship that exists among the existing information, newly gathered data and new knowledge obtained by the author. The author will use all the knowledge which has been attained from the modules, knowledge obtained from research, observation and experiences in exploring and expanding on the information which she will present through the dissertation. – Flora The relevance of discerning the appropriate quality of information was highlighted and deemed to be crucial in writing dissertations. Aside from noting that information sources from modules, research, observation and experiences, one was led to contend that the information gathering strategies proposed by Bruce (1992) should follow structured procedures that include: identifying the problem; identifying the search areas; planning the search activities;

The way police use racial profiling is a big societal problem to how Essay

The way police use racial profiling is a big societal problem to how justice is administered - Essay Example What is even more interesting is the phenomenon related with giving jobs and amenities to a certain race or segment within the society, and this is in direct opposition to how normalcy can be understood within the domains of a society. The racial profiling measures, if undertaken by the police within a society bank on doing away with the norms that thus exist, however this is hardly the case (Greenleaf, 2007). It is important to define what racial profiling in entirety is. It is the employment of an individual’s race or ethnicity realms with the help of the law enforcement agencies or police and is indeed a vital element within the arrest of a person or to leave him as he is. The racial profiling decides if a particular individual is hailing from a distinct race or ethnicity and then to treat him in the same light. This is biased and deals with a lot of hatred for a singular race or ethnic division within the society. These decisions, when undertaken by the law enforcement age ncies and institutions or police become controversial because when one takes into consideration the element of race and ethnicity, the matter does not remain partial at all. In some countries of the world, this is contemplated as an illegal action, which many believe is a step in the right direction. The evidence that is available for the racial profiling regimes is such that it is an ineffective and futile strategy and should always be kept at a safe distance from the discussions which center on the premise of racial profiling. When one thinks of the society as a whole, the racial profiling discussions come out in the open. This is because racial profiling does not give significance to how things are dealt with, in a balanced way. The element of being partial goes out of the window, and thus this is such a nuisance that it hurts the cause of the society more than anything else. What can be done best is to keep away from the shores of racial profiling so that success amongst the jus tice domains is achieved without any hindrance whatsoever (Paxton, 2009). Therefore, there is a dire need to understand the nuances that revolve around the racial profiling debates, and much consideration should be paid towards removing the negativities that surround the systems which engulf the society in more ways than one. Justice is a much desired entity within any society of the world for quite obvious reasons. It is something that paves the way for the growth and development realms within a society and is always welcomed with a sense of purpose and achievement at the end. Justice is always appreciated by the people of the society as they know that the offenders would be taken to task, and their negative intent would be dealt with in a stern way. Peace within any society of the world could be best achieved if the offenders know that if they commit an act which is against the dictum of humanity and sanity, they would be held accountable for the same, and their acts will be banis hed in the strongest possible manner (Crystal, 2010). The deterrent to the justice debates is such an important element that one can think of the racial profiling to be totally against the very idea. The changing scenarios must therefore be understood from the angle of racial profiling as this is significant in the time and age of today. The causes for the racial pr

Applied molecular biology Essay Example | Topics and Well Written Essays - 500 words

Applied molecular biology - Essay Example One of the subclasses was germinal-center B-cell-like DLBCL which showed an expression pattern the same as the mature germinal-center B-cells and portended a more favorable prognosis with a 60% five-year survival rate. Besides that, two other DLBCL subclasses, these are, type-3 DLBCL and activated B-cell-like DLBCL, presented much less favorable prognoses with a 35% five-year survival rate. From all these and the researches, it may be possible to determine the patients that might benefit from more aggressive therapies such as chemotherapy regimens or bone marrow transplants when DLBCL is diagnosed. HD DNA microarray studies have highlighted molecular pathways that are important in cancer subclasses. Example, researchers have observed that several genes in the activated B-cell subclass of DLBCL were downstream targets of the NFkB transcription factor. They proved that NFkB activity is higher in this DLBCL subtype thereby suggesting that drugs targeting the NFkB may be effective in the treatment of these tumors. (Cain, 2011) Gene expression profiling of tumor specimens may be useful in the pre-selection of patients who may benefit from drug treatment. It can also be used in examining gene expression profiles of cancers following chemotherapy so as to determine whether the tumors are responding to treatment. In this method, detailed patient-specific molecular information would be used to predict an effective therapy. (Schwab,

Elitism and Institutional Power Paper Essay Example | Topics and Well Written Essays - 1000 words

Elitism and Institutional Power Paper - Essay Example This is made worse due to the fact that a relatively small number of companies and banks hold most of the monetary assets in the country (25 large banks and about the same number of insurance companies, out of a long list of these institutions that exist in America) (Dye, 2002). The basis of the power these companies and banks have is mainly derived out of their control of the money and assets of the country. It is not merely the fact that these individuals and companies are wealthy, but also their independence from the government and the president, that gives them practically free reign. As the ones holding more than half of the countrys assets and wealth, it is up to them to make important financial decisions which have a direct and integral impact on both the citizens of the country and their government. They can allow or disallow loans to the government, change the conditions in which loans are granted and make other critical decisions which will apply to everyone, from the smallest citizen to the largest organization (including the government). This means that the government is actually dependent on these institutions, and as a result- they have a tremendous amount of power on it. It is most logic and painfully obvious that those who consist of this li st of the money elite will not want to relinquish their power. Consequently, it is safe to assume that they use strategies in order to maintain their status and influence. Due to their already main and integral role in the fiscal affairs of the country, it is safe to assume that the companies and banks will retain their power and status as long as they remain financially stable and secure. However, in order to ensure this and possibly even increase their reputation and status, one strategy that is implemented is the merger of main companies or banks. By merging with smaller companies or maybe even with

Discussion Coursework Example | Topics and Well Written Essays - 250 words - 34

Discussion - Coursework Example One of the best treatments for VTE prophylaxis in stroke patients is the Trans esophageal echo-Doppler system (TEDS). Research by (Maltagliati, Galli, Tamborini, Calligaris, Doria, Salehi, Pepi, 2006) shows that this treatment is useful in coagulation that will aid in the healing of the patients. The patients can, therefore, be treated with the help of the Advanced Practice Nurses. scds, and Heparin or Lovenox are also quit useful in the treatment of VTE prophylaxis in stroke patients when the nurse properly administers the drugs. When nurses and physicians in an organization get used to doing things in a certain way, then this forms a particular organizational culture. This culture may interfere with the implementation of new things into the organization. One of the things that may be hindered by organizational culture is the implementation of evidence-based practice (EBP) (Aarons, Sawitzky, 2006). This research means that it may be difficult to implement some changes the TEDS treatment. However, with proper management and instructions the evidence-based research can be used to help patients in the organization. Maltagliati, A., Galli, C. A., Tamborini, G., Calligaris, A., Doria, E., Salehi, R., & Pepi, M. (2006). Usefulness of transoesophageal echocardiography before cardioversion in patients with atrial fibrillation and different anticoagulant regimens. Heart, 92(7),

Service description Essay Example for Free

Service description Essay Excel Hygiene’s services are planned around 2 major categories: Cleaning and Waste Management. Cleaning is sub-divided in to pathogen removal, and pest management. Waste Management is sub-divided in to on-site and off-site operations. This service structure is designed to meet all surveyed customer requirements, and equals the broadest service range offered by any of the major competitors in the segment. All services will not be relevant for each site, but the range will support the positioning of the company has a single-window service for all cleaning and waste disposal needs. However, waste operations will be limited to bio-medical materials which cannot be placed in normal collection areas, or allowed to enter sewage systems. Similarly, cleaning will be restricted to keeping pathogens below infectious levels. Cleaning in the lay sense of the term will not be taken in to contracts because of the low value addition and non-specialized nature of the work. Excel Hygiene will offer service guarantees in terms of time and quality. This means that crews will visit sites at agreed frequencies. Operations will conform to regulations for bio-medical waste and will meet infection control norms. The latter can be confirmed by independent microbiology tests on ambient air, water, surfaces, and organic materials. Microbiology for culture preservation, chemical sourcing, algorithm development, technical audit, and franchise development will be in-house functions. Treatment operations, off-site incineration and compacting, and operation validation will be outsourced to trained franchisees and to independent microbiology laboratories. This division of labor will serve to protect the new company’s proprietary bacterial cultures, and will reassure customers about the effects of treatment at the same time. Management Structure Excel Hygiene has been established as a closely held private company. 90% of the paid-up equity has been provided by venture capitalists, which have also provided guarantees and collateral for long-term loans and revolving working capital funds. 10% of the equity has been furnished from the savings of the executive team, and they have equity rights from their shares of projected profits, to the extent of another 10% of the ownership. Therefore, the long term ownership will reside to the extent of 20% with the founding executives, while 80% will be held by venture capitalists. The latter are bound to hold their investments for at least 5 years after start-up. The company may list on a stock exchange after this first period. Only one of the founding executives has a qualification in Business Management, so she will function as the Chief Executive Officer of Excel Hygiene. The venture capitalists will have the right to nominate a person from their organization to head Management Services, which will include all Finance and Accounting functions. Objectives and Goals To launch a new bacterial based technology for management of bio-medical wastes To introduce novel infection control technology in health care settings, to provide alternatives for presently use of toxic chemicals. To offer comprehensive, reliable, and quality cleaning and waste management services to the best health acre institutions in a defined geographical area. To generate high margins for capital pay back in less than 5 years. To attain a relevant market segment share of 1%.

Mary Shelley novel Frankenstein Essay Example for Free

Mary Shelley novel Frankenstein Essay Once, Victor completes his creation of the being he finds him to be very repulsive and he feels it is impossible to love such a thing , His yellow skin scarcely covered the work of muscles and arteries beneath; his hair was of a lustrous black and flowing but these luxuries only formed a more horrid contrast. Instead of staying to understand why and how his experiment went so drastically wrong, or to take care of his creation, he runs away from his responsibilities with fear one hand wrenched out, seemingly to detain me, but I escape and rushed down stairs During Victors encounters with his creation he treats his creation with disrespect and hatred even though it was he who created this monster. Victor feels his creation is disdain and malignant, he also feels that his creatures ugliness rendered it almost too horrible for human eyes . During this time Victor is very childish in his opinions as he insults his creation it hasnt done anything wrong. But on the other hand, his creation tries to be civilized and reasonable. Victor tries using his intelligence to fight against the creature, as the creature defeats him in any imaginable physical aspect. But Victor underestimates the creatures true intelligence and understanding of life; the creature returns the fire back to Victor with his own degree of intelligence. This situation soon turns to Victor becoming seriously immature and irresponsible, as he tries to incorporate a verbal battle into the damage relationship between them unlike the creature who tries to civil. Initially Frankensteins creature is seen as aggressive and violent but this is only shown in the eyes of Victor Frankenstein. The creation is no portrayed a thoughtful and caring creature but this is overshadowed by his aggression which he only uses to emphasise is want for a father figure and a friend, so he looks to Frankenstein, his creature. Because of Frankensteins rejection the creature becomes more and more bitter and rejected and as a result becomes more violent and aggressive which is his way of portraying hatred towards Frankenstein. At this point of the novel the creature created by Frankenstein acts more adult-like than Frankenstein himself. I feel that Frankenstein should take responsibility for his own action and consider the consequences, and then reflect on these consequences, but he totally rejects the creature because of its appearance. The creation has learnt a lot of advanced knowledge in a short space of time, and has become more lingual than his creator, which shows that the creature could live alone in the world but it just needs a companion or a father figure to help him on the way. Victors tragic fate is sealed by his growing obsession to destroy his creation because of all the hurt it has caused him in the latter stages of the novel. As Victors obsession to destroy the monster grows he begins to have a role reversal as he becomes the outsider and the creature becomes the supremely intelligent one, now he experiences all the misery and hatred that the monster felt after he rejected him. This change is quite ironic as the creature and Victor switch roles. This ironic change also shows Frankenstein how he treated people at this time from this Victor learnt a very important lesson Treat others as you would like to be treated yourself . This change now begins to change Victors perspective on life, as he starts to feel guilty for what he has put his creation through, the torture and rejection. The guilt has now been emphasised by the hatred of Frankenstein of him self and his hatred of the creature. In conclusion the tragic fate of Victor Frankenstein is brought about by his own careless actions. Mary Shelley is showing us that the causes of Victors death were down to himself and his own actions. Victors careless pursuit of scientific knowledge is partly to blame for his fate as he never, until his monster was created thought about the consequences. Victors overstepping of human boundaries by defying God and going against nature is also partially to blame as, he again never considers the moral issues surrounding the recreation of people. Finally the main point of his fate was caused by his inability to love what he has given to live. Frankenstein only sees his creation for its inhuman looks and physical appearance, instead of the creatures personality and feelings; he only shows a one-dimensional view of the monster. Mary Shelley has given the novel a hidden message, this message is trying to put across the dangers of pride and egotism, as in the novel Victor feels that when he recreates life he will become world famous. The second message of this novel is that the careless use of science can become dangerous. Frankenstein not considering the consequences of his action is showing this careless use of science. Mary Shelley does not criticize this act of creation, but Victor is unwilling to accept responsibility, for his deeds. His creation only becomes a monster because of its rejection from humans and especially Victor Frankenstein. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Types and importance of on the job training

Types and importance of on the job training In this chapter, different authors view from different sources will be analyzed with relation to On-the-Job Training. 2.0 Introduction According to Peter Drucker (1999) the most valuable asset of a 21st-century institution, whether business or non-business, will be its knowledge workers and their productivity and he further considered the human resource as being the lifeblood of any successful organization which as a result becomes of prime importance that such asset is cared and well managed. One way through which this can be done is training. Training of employees is an important factor if the organization wants to, obviously, achieves its objectives in an effective and efficient manner. Training is defined by Armstrong (2001) as a formal and systematic adjustation of behavior through learning which occurs as a result of education, instruction, and development and planned experience. On his side, Noe (2002) view training as a planned effort by a company to facilitate employees learning of job related competencies. Moreover, Bentley (1990, p.25) stated that the role of training may be seen as ensuring that the organization has the people with the correct mix of attributes, through providing appropriate learning opportunities and motivating people to learn, and thus enabling them to perform to the highest level of quality and service. Lanciono et al. (2004) highlighted the fact that call centre Managers are concerned about the continuous improvement of employees skill, since the products, technologies, and services that they handle are changing at a rapid pace and as a result call centres are often forced to provide employees who service and sell their product with formal training and opportunities to upgrade their knowledge and skills. 2.1 The effectiveness of training Effective training program helps organization to achieve their objectives. Drummond (1989) put forward the general objectives of training activities as being; orienting new employees to the organization and their job, helping employees perform their current jobs well, keeping employees informed of changes within the organization, and providing opportunities for personal development. Sales and Cannon (2001) pointed out that both theory and practice have improved dramatically trainings effectiveness. Kirckpatrict (1996) further affirmed that effectiveness is a concept that consists of four levels: satisfaction, learning results, job behavior and organizational benefits. The effectiveness of training is not only caused by training characteristics but is also influenced by the trainees characteristics and organizations characteristics. The influence of the supervisor (and sometimes the influence of colleagues) on the effectiveness of training was evident in the work of Brinkerhoft and Montesino et al. (1995). Furthermore, Tracey et al. (2001) asserted that for any training program to be considered as effective, trainees have to learn the training content and then apply such learning in the workplace; thus any training program can be conceptualized as being composed of training acquisition and transfer of training. Walter (1998) further alleged that an effective and efficient on-the-job training program is vital for the development of highly skilled employees needed for business success. Jacobs (2003) lay emphasis that training is more effective when trainees possess the pre requisite knowledge, skills and readiness, including technical background, comfort with the use of tools and equipment, literacy, and previous work experience. Effective training is vital to most call centres. 2.2 Types of training With reference to Dessler (2000) and Treven and Mulej (2000), the most popular training methods used by organizations can be categorized by either: Off the job training, or, On the job training. Off the job training Off the job training is defined by Rothwell and Kazanas (1994) as any type of training that is not performed on the job, that is, training which take place in a classroom and which is designed to train groups of trainees rather than individual. Besides, Lewis and Trevitt (1994) reported that off the job training offers learning opportunity through attendance at training fora away from the job or workplace. There are several types of off the job training and De Cenzo and Robbins (1996) summarized them as follows: Types Description 1. Classroom lectures Lectures design to communicate specific interpersonal, technical or problem solving skills. 2. Video and films Using various media productions to demonstrate specialized skills that are not easily presented by other training methods. 3. Simulation Exercise Training that occurs by actually performing the work ; it may include case analysis, experiential exercise, role playing, or group decision making. 4. Computer base training Simulating the work environment by programming a computer to some of the realities of the job. 5. Vestibule training Training on actual equipments used on the job, but conducted away from the actual work setting. 6. Programmed Instruction Condensing training materials into highly organized, logical sequences. However, Jacobs (2003) pointed out that off the job training often do not have the desired relevance. According to Smith and Smith (2008), in the Australian call centres, the Customer Service Representatives (CSR) undergo an initial off-the-job period of induction which covers the product knowledge required but focuses primarily on telephone techniques. During this session, the CSRs will typically role play telephone calls and listen in to live calls being taken by CSRs in the call centre. 2.3 Definition of On-the-job training (OJT) Smith and Smith (2008) further elaborated that after the induction, the CSRs are placed out into the call centre usually with working with an experienced agent thus by gradually learning how to perform, or is being placed in a configured training teams that will not be subject to the same performance as live teams although the trainee will be working with actual customers. On the job training was claimed to be the most common, the most widely accepted and the most necessary method of training employees in the skills essential for acceptance performance. (Tracey 1971, p.30, reported by S. Jones 1988, p.11). Levine (1997) simply stated that OJT is about two people working closely together so that one person can learn from the other. On his side, Campbell (1990) seen on the job training as the same as in an employees normal work situation, as being designed to change the knowledge, attitude and behavioral patterns directly appropriate to the performance of a given task or job. In addition, Siele (1988) considered on the job training as an informal type of training given to employees at the work place, where the trainer plays the role of the immediate supervisor of the employees and its purpose is to improve the employees working skills, efficiency and productivity. Siele (1988) emphasized that on the job training supplements all other forms of training with the additional advantage of being provided to more people in any given year than it is possible at training institutions. According to Jacobs and jones (1995) and Rothwell and Kazanas (1994), OJT refers to a form of training that occurs at the workplace during the performance of a job rather than in a classroom setting. In addition, Jacobs and Jones (1995) and Rothwell and Kazanas (1994) asserted that this form of training is the most widely used method of delivering training for a novice employee by an experienced employee today and is one of the most important components of learning in the work place. Types of on the job training According to Jacobs (2003), OJT as a form of individualized training, can be designed and delivered using two basic approaches: Unstructured OJT Structured OJT According to various authors, the unstructured OJT is used frequently in most organizations whereas the structured OJT is the most recent application of OJT (Hamilton and Hamilton, 1997; Lawson, 1997; Levine, 1997; Filipczak, 1996; Rothwell and Kazanas, 1994) Unstructured On-the-job training Rothwell (1997) formulated a definition for unstructured OJT as an approach in which learners are thrown into the work and the training is based on daily work requirement rather than the learner/worker needs. Jacobs and Jones (1995) indicated that unstructured OJT occurs when trainees acquire job knowledge and skills from impromptu explanations or demonstrations but others, trial and error efforts, self-motivated reading, or simply by imitating the behavior of others. In addition, Rothwell and Kazanas (1994) acknowledged the fact that unstructured OJT are OJT that is not planned or logically organized; training and learning takes place by trainees performing the work or by watching others performing. However, unstructured OJT is accompanied by loads of criticism. Levine (1997) argued that, as an unstructured system, no criteria are established for the quality of training, nor are records of the training maintained. Along with, Filipczak (1993, p.30) added that unstructured OJT à ¢Ã¢â€š ¬Ã‚ ¦does not enforce common work standard. It does not ensure the trainee will perform the way the trainer says they should be done. It allows the trainee to pick up the trainers bad habits along with his good ones. Filipczak (1993) reported that Martin Broadwell confirms that about ninety five percent of OJT is done so poorly that the job is negatively affected. Equally, several studies conducted by Jacobs and Jones (1995) conformed that unstructured OJT leads to increased error rates, lower productivity and decreased training efficiency. On the whole, just as OJT experts (Hamilton and Hamilton et al., 1997) confirm that most of the OJT that takes place in businesses is unstructured, they agree that unstructured OJT is the least beneficial and least effective type of training. Johnson and Leach (2001) also supported the above statement viewing unstructured OJT as being often ineffective and inefficient as compared with structured OJT. Structured On-the-Job Training According to Stolovitch and Ngoa Nguele (2001), structured OJT differs from unstructured OJT in that a systematic planning process is used to design and carry out the training. Lawson (1997) defined structured OJT as a training which is planned and well organized and a one on one program designed to provide the employee with the relevant knowledge and skills required to perform tasks entailed in the employees job. Furthermore, Jacobs (2003) viewed structured OJT as a planned process of developing competence on units of work by having an experienced employee train a novice employee at the work setting or a location that closed resembles the work setting. Moreover, Baron (1997), acknowledged the fact that structured OJT provides the delivery of training in an organized, sequential manner, with the aim of becoming as efficient as possible. Also Chase (1997) contends the fact that structured OJT is inexpensive, quickly developed, takes place at the work site, and focuses on task that ar e directly related to the job. Equally important, Walter (1996) added that structured OJT can increased quality of training, employee morale, and communication as well as decision making along with employees who are trained in new skills very quickly. Empirically, researchers have demonstrated that structured OJT has helped in making valuable contributions in terms of an increased in productivity of an organization. (Bennett and Calvin, 2002; Jacobs and Osman Gani, 1999; Stolovitch and Ngoa Ngule 2001) Jacobs and Jones (1995) stated that structured OJT has the following main points: A planned process, structured OJT requires an investment of time and effort before it can be used. As a result, trainees should be able to learn the appropriate content and achieve the desired training objectives. Structured OJT focuses on the task level of jobs and does not involve an entire job but rather just a small part of it. Structured OJT should be delivered by an experienced employee with the qualifications to become a trainer, thus not every employee can necessarily become a trainer. Structured OJT usually occurs at the job setting, although in some instances. It may occur near the job setting. Many authors among which feature Jacobs (1999), Jacobs and Jones (1992), Jacobs and Gani (1998), Rothwell and Kazanas (1990), and Scribner and Sachs (1990) have detailed the benefits of structured OJT and these benefits include reduced overall learning time, reduced overall training costs, greater flexibility to the needs of the individual worker, positive relationship building between novices and experienced workers/ superiors, higher transfer rates than those cited for classroom and other formal training, and perhaps most importantly, heightened new-worker confidence. There are, generally, two distinct features of structured OJT compared with classroom training: Firstly, DeSimone and Harris (1998) claimed that a trainee has an immediate opportunity to use and practice what he or she has learned on the job and therefore a trainer can achieve learning objectives more efficiently. Secondly, Jacobs (2003) affirmed that the transfer of learning is enhanced in structured OJT environment, especially in the match between the training setting and work setting; because the learning environment is the same as the work environment in structured OJT, a trainee is able to use the same equipments and tools that he or she is meant to use to perform his or her actual work.  ­Ã‚ ­Other studies (Jacobs 1996) have demonstrated the effectiveness and efficiency of using structured OJT compared with mainly off the job training and unstructured OJT in terms of financial benefits, high satisfaction rating, and fewer quality errors. In complement to, Burkett (2002) showed that employees who learn tasks through structured OJT make fewer quality errors. Moreover, Lawson (1997) put forward that structured OJT is based on adult learning theories and on how and why people learn. Below is a brief overview about what is adult learning about: Adult learning Malcolm Knowles (1978, 1990) was the theorist who first brought the concept of adult learning to a prominent position. Knowles (1990) contends that adults need to control their learning, as well as feel that what they learn has immediate utility, and is focused on issues that directly concern them; adults need to anticipate how they will use their learning, and to expect performance improvement to result from their learning. Knowless (1998) work was among the most guiding one with its six principles of adult learning being summarized as follows: Need to know adults need to know why they should learn something, that is why they need to learn something and how it will benefit them. Self concept adults fight against others imposing their will on them, but having been conditioned through the national school system of a dependent learner, they need to be moved into a self directed learner where they are responsible for their own learning and the direction it takes. Role of experience adults experience should be used in their new learning and the technique should include ways to include the adults knowledge as a tool that they can draw upon and also provide engagement by acknowledging them for their experience. Readiness to learn adults seek out learning as a way to better cope with real life task and problems. Orientation to learn the new learning should clearly define how the new learning will apply to their life in some fashion. Motivation to learn internal motivators are important than the external motivators that adults may receive for more learning. These internal motivators can come in the form of increased job satisfaction, self esteem and quality of life. In similar vein, Birkenholz (1999) asserted that adults with more education have a stronger tendency to participate in adult educational activities rather than those who have less education since as people expand their knowledge base, they also increase awareness of what they do not know. The following table summarizes important characteristics of adult learners and the implications to call center training programs: Adult learners: Implications to call center training programs: Want practical application Develop task-centered and problem-centered training programs. Want their real-life experiences to be recognized and valued Use the learners experiences and examples; develop interactive sessions. Are continuous learners and prefer to manage their own learning efforts Involve learners in development and evaluation of the program; encourage self-discovery and action planning. Have varied learning styles Use multimedia, varied methods of delivery, accelerated training methods. Need to know why they are learning Inform learner of the why behind the training before it begins Are motivated most by internal pressures (themselves) Help learners understand the benefits of training to job satisfaction, self-esteem and quality of life. Source: What Every Trainer Needs to Know About How Agents Learn by Laurie Solomon, published in Call Center Management Review , June 1999. Structured OJT typologies Generally there are four commonly used types of OJT among which features: Job instruction training Mentoring Coaching Job rotation Job Instruction Training (JIT) The JIT consists of four steps which were developed by Allen (1919) to train shipbuilders during World War I (Sleight, 1993). Rothwell and Kazanas (1994) outlined the four steps in the JIT model as follows: Step1 Preparation showing and demonstrating what learners will do; Step 2 Presentation telling learners what they will performed and why; Step 3 Application allowing the trainee the opportunity to practice the skills; Step 4 Inspection checking the trainees work and providing feedback. In addition to Rothwell and Kazanas (1994), Allen (1919) further described in his book that these steps should always be carried out in the order given and that the purpose of step 1 is to get the learner ready to be instructed of step 2 to instruct him of step 3 to check up errors and of step 4 to give a final inspection of the instruction job. However, Ford (1970) argues that the four step model is no longer enough; thus he added two other components objectives and evaluation recognizing that these components are implied by most of the expositions of Job Instruction Training. The amended diagram can be illustrated as follows: According to Ford (1970), the first step is the determination of objectives which describes what the learner will be doing when demonstrating his achievement and how one will know when he is doing it. Even though evaluation is listed as the final step in the model though it is a continuous process. Ford (1970) laid much emphasis that throughout the learning situation, the instructor should reflect on and evaluate each element in terms of the objectives and also he further claimed that evaluation is usually thought of as evaluating the student which in fact is to evaluate the entire learning process as well as a self evaluation of the instructor himself. Job rotation DeSimone and Harris (1998) define job rotation as an activity that involves a series of assignment to different positions or departments for a specified period of time. Wood (1995) added that job rotation is the systematic movement of employees from job to job within an organization, as a way to achieve various different human resources objectives such as: orienting new employees, preventing job boredom or burnout, reward employees, enhancing career development as well as exposing employees to diverse environments. According to Weihrich and Koontz (2002), the basic objective of job rotation is to broaden the actual knowledge of managers or potential managers who are made to move through: Non supervisory work; Observation assignment where they observe what other managers do rather than actually managing the portfolios; Assistant positions in some cases for brief periods in case of unforeseen absences or vacations of other managers. In line with the above statement, Anon (2001) stated that job rotation provides the employee with an opportunity to get a better understanding of the overall company and provide the organization with a more flexible workforce. Jerris (1999) added that excellent job rotation program can minimize training costs while optimizing the impact on training, by making individual in a better position to be flexible, self-motivated, adaptable, innovative, eager to learn and able to communicate effectively. According to Osborne (1996), at the start of job rotation, output may decrease temporarily implying that job rotation does not follow that job interest. DeSimone and Harris (1998) stated that within the job rotation training program, the trainee is evaluated by the trainer at each job, and at the end of training, the trainees evaluation are used as a means to decide in which department or job the trainee will work. Jerns (1999) argued that the possible problems with the job rotation program is that it is costly since job rotation involves a great amount of management time which is spend on lower level employees and it may also increase the work load, thus decreasing the productivity for the rotating employees manager and for other employees. Coaching Smith and Smith (2008) stated that the activities of the trainers after the induction session largely consisted of on-the-job coaching. Harris (1997) described coaching as an informal, unplanned training and development activities provided by supervisors and peers. Albers (1974) views OJT similar as coaching thus defining it as a conscious creation of an environment within which subordinates can learn to become better executives. On his part, Oladunni (1998) added that coaching is those managerial actions and behaviors specifically that focused on developing an employee so that he or she can perform at maximum compatibility. Oladunni (1998) further stressed that coaching maximizes the contribution of both the trainer and the trainee simultaneously and enables the coach to concentrate on other management functions. According to Sullivan (1998) the role of the coach is to facilitate learning as well as guiding learners toward the acquisition of new knowledge or upgrade their skills and equally seeking to influence learners attitudes by acting as a role model or mentor. Mentoring Mentoring, on the other hand takes a more holistic approach and guides the learner through broader aspects of the particular job (Cunningham et al. 2004) Woods and Cortada (1998) view mentoring as a learning relationship in which an individual with knowledge shares that knowledge with his or her colleague. The mentor is usually a supervisor or manager and the intention of mentoring is to support the employees, help orientating them to the job and work environment and preparing the employee for increasing responsibility (DeSimone and Harris, 1998, p.145) Brennan and Little (1996) described the process of mentoring as follows: In the first instance the mentor will be more pro active, supportive and encouraging, but in time the learner develops independence, confidence and autonomy. The mentor then needs to become more critical, challenging and confrontational, encouraging reflection. Effective and lasting learning takes place when learner experience a balance of challenge and support, confrontation and encouragement. Hooling and Resta (2001) support mentorship as a means to improve trainers own professional competency and belief through learning opportunities from trainees in mentoring. Components of a successful Structured OJT Jacobs (2003) held that a system view of structured OJT represents the interaction of several components, such as the training input, training process, the training outputs, and the organizational context. There is no best way to do structured training but however it has been noted that there seem to be some common elements among successful structured system, Levine (1996) stated that the components below may have different significance in different organizations: Management support Levine (1995) maintained the fact that training takes time and that it requires supervisors to allow themselves enough time for preparation and training, with the aim of not thwarting any structured OJT effort; Levine (1995, pp.1) further affirmed that If you cannot gain internal support from the organizations managers and supervisors, dont waste time trying to implement structured OJT. Moreover, Levine (1995) stated that support may come in the form of supplies, funding, materials and recognition of trainers and trainees. On a similar vein, Cleveland and Harne (2003) pointed out that the effect of training in call centres must be understood by all levels of the organizations senior management to ensure ongoing financial support. Formal trainer support process Levine (1995) emphasized that successful system generally have an OJT coordinator, a training manager, or some people outside the work area to provide the support necessary for a trainer; thus may include a dotted line relationship to the training organization. Jacobs (2003) further further put forward that organizations should be prepared to provide additional resources, such as appropriate rewards and incentives, necessary to support trainers in order to manage and develop trainers performance over time. Checklists and OJT training material Checklists is defined by Levine (1994, p.6) as being the foundation of any OJT system. Levine (1997) further lay out that checklists add structure to the training process and they list the specific skills and the employee is checked off as each task is successfully performed. Another document pointed out by Broadwell (1986) is the lesson plan which is intended to guide the training and improve the trainers ability to instruct the trainee. Broadwell (1996) also noted that the lesson plan must include what the trainer will say, show, and do, what the trainee will be expected to do, a timeframe for training, and the job aids and resources that are used in training. Train the trainer Johnson and Leach (2001) advised that prospective trainers are expected to develop training related skills through a train the trainer course. According to Levine (1995), training of the OJT trainer is the key to successful implementation; and that the program should contain high impact activities with the aim of changing trainers behavior from telling to coaching, from demonstrating skills for trainees to performing them with them. Meyer and Marsick (2003) advocated that it is important that the design and delivery, such as conducting needs assessment, developing objectives, creating an agenda, developing instructional event, and evaluating learning outcomes, still need to be included as core components of any train the trainer program. What an effective trainer look like will further be elaborated in the next section. Tracking and Report generation The last component as mentioned by Levine (1996) is tracking and report generation which is an important element for managing the training process as well as for other business reason like the fulfillment of the ISO 9000 quality award and an effective tracking and report generation may also provide valuable information to the stakeholders as well as providing a means of accountability. Smith (1995) stated that it is important to document whether there is a substantial difference between the approaches in the knowledge and skills acquired during the training. An effective trainer Sullivan and Smith (1996) stated that one of the most important elements of OJT training is selecting and qualifying trainers, since according to Harris et al. (2000) the quality of training in the workplace depends to a considerable degree on workplace trainers. As pointed out by Johnson and Leach (2001), OJT supervisors tend to select trainers on the basis of their job experience. However, Walters (2003) argued that even though OJT trainers are subject matter experts and more senior employees as such as they may possessed little competence in how to conduct an OJT program. Johnson and Leach (2001) urge to use expert workers who possess three competencies as follows: Technical competency: this competency is related to the extent to which the trainer possesses a high level of technical knowledge and skills in the area to be taught. Professional competency: this competency has to do with knowledge and skills related to instructional areas including planning, delivery and evaluation of learning. Personal competency: it refers to the personal and behavioral characteristics that influence the way trainers are perceived by others. In supplement to, Jacobs (2003, p.98) proposed two basic requirements that make OJT trainers more effective that is they should have adequate competence in the unit of work that comprises of the training, and they should have adequate competence about the training as trainer. Jacob and Jones (1995), on their side, outlined eight qualities to look for when selecting an OJT trainer. These are: Qualities Brief description 1. Task knowledge and skills The ability to perform the work behaviors at appropriate performance levels. 2. Specialized training Completion of specialized training in the area that will be the basis of the OJT program. 3. Willingness to share their expertise Interest in the development of others. 4. Respect from peers Perception by other employees that the trainer has task expertise, leadership abilities and general problem-solving skills 5. Interpersonal skills Ability to communicate clearly and comprehensively 6. Literacy skills Ability to comprehend resource materials 7. Concern for the organization Showing an interest in helping the organization improve its performance 8. Job expectations Awareness of job expectations and assignments and how these will affect their ability to perform as an OJT trainer In the call centre environment, Akroyd et al. (2006) acknowledged that the supervisor plays an important role, and Therkelsen and Fiebich (2003) argued that a supervisors communication skills are of great importance and that these skills should be a meaningful part of the evaluation process. Strengths and weaknesses of OJT Jacobs (2003) stated that every training program contains its own strengths and weaknesses.

Women in The Workplace Essay -- Work Gender Females Essays

Women in The Workplace Gender plays a huge role in workplace 'success' and can be a big challenge especially if the employee is a woman in a male dominated workplace or career. No matter how 'hard-nosed,' 'ruthless,' 'workaholic' a woman may be, or how much personal success she achieves, there will always tend to be some type of obstacle to keep her from getting completely to the top of the corporate ladder. She must also still fight stereotypes that undermines her confidence or limits her potential. Since the early 20th century, women and minorities have sought equal opportunities in education and in the labor force with little success. These obstacles or barriers are all known as the glass ceiling. When speaking of the glass ceiling, a reference is being made to an invisible, artificial barrier that prevents qualified individuals from advancing within their organization and reaching full potential. The glass ceiling describes the point beyond when women managers and executives are not promoted. These barriers result from institutional and psychological practices. The glass ceiling exists and is evident in three different levels. These levels are: Apprenticeship, The Pipeline and Alice in Wonderland. Although not every organization has all three levels, one level could sometimes be more predominant in one part of an organization and not in another. Apprenticeship Women in the United States have been admitted into apprenticeship programs in large numbers, for so many years, that it is seemingly easy for young women to believe and for management to assert that discrimination is obsolete, and that the glass ceiling is either a myth or a subject that will automatical... ..., A. (1996, March). ?Glass Ceiling Red Flags.? http://www.bickerstaff.com 2. Constable, P. (1995, October). ?A Glass Ceiling of Misperceptions.? http://www.washingtonpost.com 3. Author Unknown (1997). ?The Three Levels of the Glass Ceiling: Sorcerer?s Apprentice to through the Looking Glass.? Dataline, Inc. http://cyberwerks.com 4. Author Unknown. (1997, January). ?Glass Ceiling rises, but remains intact.? Business First. http://cgi.amcity.com 5. Miller, L. (1997, June). ?Women are making it their business to get ahead.? Community Newspaper Company. www.towonline.com 6. Author Unknown. (1997, February). ?Breaking Through.? Business Week Archives. http://www.businessweek.com. 7. Author Unknown. Internet news article www.theglassceiling.com 8. Author unknown. Internet news article. www.womenswire.com

Children and the Psychological Price of Overachievement :: Parents Parenting Argumentative Essays

Children and the Psychological Price of Overachievement The issue of whether parents are too hard on their kids has been debatable for years. The subject started to present itself more as a problem when the Jon Bennet Ramsey case happened. The performing arts are where the problem of â€Å"pressure parents† seems to be the most prevalent and problematic. When does being there for the children become too much? When does â€Å"what’s best for the children† become the worst possible thing for the children? In the dance world, what goes on backstage to a performer is masked by the way the dancer carries them self on stage. The pressure that comes from a parent, particularly a mother, can be almost unbearable to a performer. Some parents try too hard to give to their kids what they could not or did not have when they were young. Parents try to relive their dreams of being the dancer or prima ballerina through their daughters and sons. Parents should not push their children to extremes. In the article, â€Å" Psychological Price of Overachievement,† by USA Today, they say that there are parents who push their kids too far. They tell their audience, parents and adults, the pressures and the outcomes of the pressures that can be put on the children from their parents. The article is trying to provoke thought in the audience to have them re-evaluate their parenting methods or what will be their parenting methods. The main concern is the kids in this case. The pressure sometimes builds so high that the dancer becomes unhappy and feels the need to do whatever it is to keep their parents happy. This can include developing an eating disorder, such as bulimia, or depression. As a dancer I saw all of these things first hand. Being backstage all that is heard is the voices of the few parents who are just telling their kids over and over that they need to be the best and perform the best out of the whole group of 100 or more people. When the parents would finally leave, many of the girls backstage with me would get so nervous and anxious about their performance and pleasing their parents that they would then go vomit in the bathroom.

Inventing Your Own Technology :: Writing Nature Writers Education Essays

Inventing Your Own Technology When college students are asked to write a term paper or an essay they can either get out their pen/pencil and paper or boot up their computer and write/type away. I never realized what a convenience it is to be able to have these simple an complex technologies at my fingertips until I took Writing, Style and Technology. That was when my paper writing philosophy was broken. My teacher gave us a plot twist on our fist writing assignment like â€Å"boys vs. girls† on Survivor. I had to â€Å"write† about twenty words without using a pen, pencil, paper or computer. Instead I as required to use only â€Å"natural† materials in the environment. When I first heard of the project I had a number of ideas running through my head. Could I use food to write on or with? Could I carve into rock or wood? I went to work the next day and asked some coworkers for ideas and heard pretty much the same responses. Besides them saying this is the weirdest assignment they have ever heard of, I got â€Å"use your blood†, which I quickly explained that blood was not an option because our teacher had outlawed it. Then their ideas stopped and I was on my own. I then decided I would use the bark off some logs in our backyard. My problem was that I could not get a piece big enough to write on. My last resort was to cut down the tree in the back yard and get a piece of wood from it. My husband was totally against that idea and said there had to be a happy medium somewhere. So I decided that I would use some lumber we have in the garage for household projects as my new ‘paper.’ Now I had to come up with somethi ng to write with. I decided to burn a stick and use the ash as my new pencil. I wrote down my ‘Old West Chores’. On it I have. Milk the cow Gather eggs Gather wood Hunt dinner Clean outhouse Plow fields Clean stables Go to general store There are already a number of problems with my project.

Summary on Gm Food

So why are we seeing a dramatic increase in allergies? Some health experts believe that it could be, in part, due to the recent introduction of genetically modified (GM) foods. If evidence from around the world is anything to go by, there may be a case to answer. In 1999, the York Laboratory in the U. K tested 4,500 people for allergies reactions and sensitivities. In previous years soy had affected 10% of consumers. In 1999, that figure skyrocketed 50%Â   after GM soy from the U.S started to arrive in the U. K provoking public angst over GM foods. When massive protests followed, supermarkets started removing GM foods from sale and the rapid increase in anaphylaxis in children aged 0-14 stabilised. But why should GM foods be implicated in the rise in allergies? GM critics believe that the inherent cross-species nature of biotechnology may be responsible. GM foods are created by splicing genes from the DNA of one organism into the DNA of another possibly unrelated organism.In experim ents, strawberries have been spliced with fish genes, rice and tobacco with human genes and even lettuce with rat genes. Since genes are the instruction codes for proteins, and proteins are implicated in allergic reactions, GM foods may be introducing allergenic proteins into our food that have never before been part of the human food supply. The litany of allergenic reactions to GM foods grows daily.A gene from a Brazil nut was inserted into soybeans with tests verifying that people allergic to Brazil nuts were allergic to the GM soybean . A GM corn, considered allergenic by the U. S EPA was approved as animal feed, yet it contaminated the human food supply and thousands reported health effects, some life-threatening . A GM pea produced by the CSIRO induced an allergic-type inflammatory response in mice, yet the same protein when produced naturally in beans, had no effect .

Demographic Segmentation

Study of a demographic segment and its sub segment falling in the age group 18 year to 25 years Saneel Gaonkar IBS Gurgaon Study of a demographic segment and its sub segment falling in the age group 18 year to 25 years Introduction Different kinds of people display different buying patterns even in a segment of age group 18 years to 25 years. This truth is well understood by those people who are responsible for market research, product development, pricing, sales and strategy. Market segmentation is the identification of portions of market that are different from one another. Every individual falls under one or other demographic segment of the society ‘Mr. Philip Kotler has defined a market segment as a group of customers who share a similar set of needs and wants (Philip Kotler, 2009). ’ A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. The criteria that a true market segment should meet are as follows: distinct from other segments, homogenous within the segment, it responds similarly to market stimulus and it can be reached through market intervention. Researchers try to define segments by looking at descriptive characteristics: geographic, demographic and psychographic. Then they examine whether these customer segments exhibit different needs or product responses. Few other researchers have tried to define segments looking at behavioral consideration such as consumer responses to benefits, use occasions or brands. Researchers than see whether different characteristics are associated with each consumer response segment. (Philip Kotler, 2009). The key here is to identify customer differences. The major segmentation variables are Geographic, demographic, psychographic, and behavioral segmentation. Living in metropolitan city like Mumbai exposes you to a wide competitive market in all sectors. Segmenting Consumers in Mumbai by using these segmenting techniques gives a thorough idea of the consumers in Mumbai Geographic Geographic segment calls for division of the market into different geographical units such as nation, states, region, countries, cities or neighborhoods. In India geographic segmentation assumes importance due to variation in consumer preferences and purchase habits across different regions, and across different states. In India rural and urban markets differ on number of different essential parameters like literacy levels, income, spending power. There is a vast difference in infrastructure such as electricity, telephone network and roads. The need to segment the market geographically becomes clearer when we look at some of the characteristics of the market. In India there are 5000 towns and over 6, 38,000 villages (Pradeep Kashyap, 2003-04) (Philip Kotler, 2009) Region Mumbai falls in Western region of India. There are few significances of this region that needs attention, Maharashtra the state with Mumbai as its capital derives its culture from Indo – Aryan Vedic culture influenced by the Maratha Empire and the British Empire. City of Mumbai According to 2011 census, the population of Mumbai was 12,478,447 (The Registrar General & Census Commissioner, 2011). (censusindia. gov. in) According to extrapolations carried out by the World Gazetteer in 2010, Mumbai has a population of 13,830,884 and the Mumbai Metropolitan Area has a population of 21,347,412. The population density is estimated to be about 20,482persons per square kilometer. The sex ratio was 838 (females per 1,000 males) in the island city, 857 in the suburbs, and 848 as a whole in Greater Mumbai, all numbers lower than the national average of 914 females per 1,000 males. PopulationIndia. com, 2011) The low sex ratio is partly because of the large number of male migrants who come to the city to work (â€Å"Parsis top literacy, sex-ratio charts in city†, 2004) As Per 2011 census, Greater Mumbai, the area under the administration of the BMC, has a literacy rate of 94. 7 %, higher than the national average of 86. 7%. (The Registrar General & Census Commiss ioner, 2011)Sixteen major languages of India are also spoken in Mumbai, most common being Marathi, Hindi, Gujarati and English. The religions followed in Mumbai include Hindus (67. 39) , Muslims (18. 56%), Buddhists (5. 22%), Jain (3. 99%), Christians (4. 2%), Sikhs (0. 58%), Parsis and Jews making the rest of the population. (Mehta, 2004) Mumbai is also home to the largest population of Parsi Zoroastrians in the world, with about 80,000 Parsis in Mumbai. (â€Å"The world's successful diasporas†) Looking at the data it is clear fact that Mumbai is a large market with intelligent customer. Amount of exposure to brands and products a person goes through in Mumbai is vast. Culture This Research also includes finding new potential markets in the age group of 18 to 25 years, for this purpose knowing the culture of Mumbai is also essential. The culture of any place is always determined from its people, cuisine, religion, language and festivals. Mumbai has a mixture of people from various communities and subsequently they follow different religions. The metropolitan observes modern trends; here people enjoy participating in all festivals irrespective of caste, creed and color. Mumbai is the birthplace of Indian cinema. The influence of the Bollywood in the cities culture is observed. The cultural heritage of Mumbai presents a combination of old and new. The ‘bindaas' or carefree approach of the Mumbaikars comes alive in their dialect of Mumbaiya Hindi too. (Principal Cities) Economy Mumbai is the financial and commercial capital of India. It generates 6. 16% of the total GDP. It is the economic hub of India, contributing 10% to factory employment 25% of industrial output, 33% of income tax collection, 60% of custom duty collection, 20% central excise duty collection ,40% of India’s foreign trade , Rs 4000 crore in corporate taxes. â€Å"The world's successful diasporas†) In April 2008, Mumbai was ranked seventh in the list of â€Å"Top Ten Cities for Billionaires† by Forbes magazine, (Forbes Magzine) Demographic In demographic segmentation, the market is divided into groups on the basis of variables such as age, family size, family lifecycle, gender, income, occupation, education, religion, race, generation, nationality, and social clas s. Demographic variables are very popular among marketers as they are often associated with consumer needs and wants; another is that they are easy to measure. (Philip Kotler, 2009) Age and Lifecycle Age and Lifecycle are important variables to define segments as the needs and wants of the consumer change with age. Johnson & Johnson’s baby oil which is popular in India is a classic example of product of infants. (Philip Kotler, 2009) This research is focused on the market segment which falls in the age group of 18 years – 25 years. Consumers falling into this age group may have the falling into this group may be college going students, working, pursuing higher education, married and working, having their own business . Their wants and needs differ from each other. College going students will have their own wants and needs, what a college student would need is education, books, clothes, food his wants are a cricket bat, mobile, bike etc, he may desire to get education in a higher graded college, a car, Touch screen mobile etc. Working consumers have different needs compared to students. Working consumers may need a mobile, laptop, bike, blazers; he automatically becomes a prospective customer to housing development companies, car companies, furniture companies, aviation companies, Food chains, financial service companies, holiday tours and travel package companies etc. Consumer who I married and working may need jewelry for his wife, furniture for his house and other consumer durable and non durable products, prospective customers for car manufacturers, Insurance companies etc. Consumers having their own business may need, a working space, desks, electricity, ac’s, he may become prospective customer for insurance companies, luxury car companies, High end products etc. So Consumer pursuing higher education falls between these four sub-segments, His needs are all a mixture of all three, he will be getting married so all the needs and wants of a married working is a part of this consumer group. So by this we can infer that this wants and needs of this group is a mixture of all the other sub- segments. Slicing this segment further by Gender we find Men and women are different in their behavior, Research shows that women are likely to pick up the product without prompting while men often like to read product information before buying. (Philip Kotler, 2009) Income Income segmentation is a long standing practice in variety of products and services. Income determines the ability of consumers to participate in the market exchange and hence this is a basic segmentation variable (Philip Kotler, 2009) Slicing the segment on the base of income we may see college going student, Students pursuing higher education are dependent on their family’s income , while other sub- segment are earning consumers who control their consumption pattern through their own pocket. Psychographic Segmentation Psychographic Segmentation is the process of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different group based on psychological / personality traits, lifestyle or values. People within the same demographic group can exhibit very different psychographic profile. (Philip Kotler, 2009) VALS (â€Å"Values, Attitudes and Lifestyles†) (Philip Kotler, 2009)is a research methodology used for psychographic market segmentation. VALS was developed in 1978 by Arnold Mitchell and his subordinated at SRI International VALS Framework and Segment Innovator: These Consumers have the highest incomes, and such high self-esteem and abundant resources that they can indulge in any or all self-orientations and are on the leading edge of change, Image is important to them as an expression of taste, independence, and character. Their consumer choices are directed toward the â€Å"finer things in life. † ? Thinkers: These consumers are the high-resource group of those who are motivated by ideals. Their characteristics are mature , responsible, well-educated professionals. They have high incomes but are practical consumers and rational decision makers. Believers: These consumers are the low-resource group of those who are motivated by ideals. They are predictable and conservative consumers who favor established brands. They have modest incomes. ?Achievers. These consumers are the high-resource group, motivated by achievement. Work-oriented people who get their satisfaction from their jobs and families fall under this category. They are politically conservative and respect authority and the status quo. They favor established products and services that show off their success to their peers. ?Strivers. These consumers are the low-resource group who are motivated by achievements. They have values very similar to achievers but have fewer economic, social, and psychological resources. Style is extremely important to them as they strive to emulate people they admire. ?Experiencers: These consumers are the high-resource group of those who are motivated by self-expression. They are the youngest and energetic of all the segments, . They have a lot of energy, which they pour into physical exercise and social activities. They are avid consumers, spending heavily on clothing, fast-foods, music, and other youthful favorites, with particular emphasis on new products and services. Makers: These consumers with low-resource group of those who are motivated by self-expression. They are practical people with value self-sufficiency. They are focused on the familiar-family, work, and physical recreation-and have little interest in the broader world. As consumers, they appreciate practical and functional products. ?Survivors. These consumers are with lowest incomes. They have t oo few resources to be included in any consumer self-orientation and are thus located below the rectangle. Oldest of all the segments, with a median age of 61. They tend to be brand-loyal consumers. The age group taken into consideration here is 18 to 25 year. Some of them may fall into Experiencers segment who are young and energetic and who are motivated by self expression. Some of them are thinkers, i. e. Smart buyers. Behavioral Segmentation Behavioral segmentation divides a population based on their behavior, the way the population respond to, use or know of a product. Consumer behavior is a subject studied in depth over time in marketing management. This is mainly because there are several factors which a consumer takes into consideration before taking a decision. Thus consumer decision making is affected by his behavior and that is exactly how the behavioral segments are targeted. (Philip Kotler, 2009) Forms of Behavioral segmentation Buying on occasions: Buying on occasions is the first form of behavioral segmentation. Products such as chocolates and premium foods will sell on festivals. Similarly, confectioneries will sell when there is a party. Thus these products are generally targeted by behavioral segmentation. Benefits sought – Several products are targeted towards the benefits sought by the customer. Recently, there has been a war between Colgate and sensodyne to target the people who have sensitive teeth. Similarly, there are other toothpastes which are targeted towards whitening of teeth. Hair shampoos are targeted towards split ends, anti dandruff or others. Loyalty – There are two ways to grow a business. First is to acquire new customers and second is to retain your existing customers. The more loyal your customer is to you, the more your customer base will increase. That’s one more kind of behavior which marketers target. The strategy for brand loyal customers is very different from that used for acquiring new customers. Usage rate – In residential or commercial segment, the usage can be demonstrated in the form of heavy usage, moderate usage or lesser usage. Taking the example of beauty parlors or personal care. There are some customers who use a lot of personal care products whereas others do not use personal care products much. Thus depending on their usage the customers can be targeted. Among the age group that we are focused on one may find all such behavioral buying patterns. A person can be loyal to one brand for one product , but for other product he may switch brand as he is getting discounts. Research Methodology Data Gathering and Analysis To have a clear perception of the term research one should know the meaning of scientific methods. The two main terms, research and scientific method, are closely related. Research as we have already stated can be termed as â€Å" an inquiry into the nature of, reason for and the consequences of any particular set of the circumstances, whether these circumstances are experimentally controlled or recorded just as they occur. Here the researcher is interested more than particular results; he is interested in the repeatability of the results and in their extension to more complicated and general situation. Research in common refers to a search for knowledge. Research can also be defined as a scientific and systematic search for pertinent information on a specific topic. It is usually an art of scientific investigation. The purpose of research is to discover answer to question through the application of scientific procedures. The main aim of research is find out the truth which is hidden and which has not been discovered as yet. Research methodology is a way to systematically solve the research problem. It may be understood as science of studying how research is done systematically. It has many dimensions and research methods do constitute a part of Research Methodology. The scope of Research methodology is wider than that of research method. 1. Why a research study has been undertaken? 2. How the research problem has been defined? 3. In what way and why the hypothesis has been formed? Are usually answered when we talk of research methodology concerning a research problem or study. Whatever may be the types of research works and studies, one thing i. e. important is that they all meet on the common ground of scientific method employed by them. The research methodology can be defined as a way systematically solves the research problem along with the logic behind them. Researchers not only need to how to develop certain indices, how to calculate mean, mode, median and how to apply particular research technique and what would they mean and indicate and why? All this means that it is necessary for the researchers to design his methodology for his problem. The scope of Research methodology is wider than that of research methods. Thus research methodology deals itself not only with research method but also in considering the logic behind the methods used in the research study. Research Design: The research design is the conceptual structure within which research is conducted. It is a plan of action, a plan of collecting and analyzing data in economic, efficient and relevant be manner. It contains the blue print for the collection, measurement & analysis of data. The proposed study is an exploratory cum descriptive. The purpose of preparing research design could be either to test a hypothesis or to give a cause effect relationship to the given situation. The design provides answers for questions such as: â€Å"What techniques will be used to gather data? † â€Å"What kind of sampling will use? † As in this case research is to be a quantitative research. We are dealing with 12,478,447 population of Mumbai and slicing it to different segments. The data that has to be collected should be from an authentic source as the research is based on authentic facts of the region. Quantitative research Systematic empirical investigation of quantitative properties and phenomena and their relationships. Asking a narrow question and collecting numerical data to analyze utilizing statistical methods. The quantitative research designs are experimental, correlation, and survey (or descriptive). ] Statistics derived from quantitative research can be used to establish the existence of associative or causal relationships between variables. SOURCES OF DATA: The data that has to be collected has to be authentic, so it should be collected from authentic source like government websites, this type of research require authentic quantitative data. Data collection from primary sources is not a option here. So data has to be collected from secondary sources. Secondary Data: Information regarding the project, secondary data was also required. These data were collected from various past studies and other sources like magazines, newspapers, and websites which qualified as reliable. Limitations of the study †¢Limited Access to Secondary data †¢Lack of time Conclusion Mumbai is a large consumer base, the youth population following in the age group of 18 to 25 years itself is diverse in their own ways, each of them have different wants , needs and desires. All of their wants and needs are not always satisfied. Markets are oversaturated with products at claim to fulfill their needs; some fulfill the needs some partially. Buying decision of the consumer in this age depends upon what he thinks about the product and the brand and the amount of exposure he has gone through for that brand. As we are saying the needs of the consumers may be partially filled, so automatically there is a consumer base who wants something that will fulfill their needs in totality, this brings about a market opportunity for the companies which can be targeted by them, i. . slicing into that segment of Mumbai consumers. Many of the consumers are unaware of their needs as well, Example, Including the use of day today technology in household activities etc, there are many untapped markets in Mumbai that has to be exploited by the companies, Consumers of this age group are attracted to new technology and feature, they want to stay ahead of their generation, these wan ts and desires should be tapped upon by the companies. Bibliography â€Å"Parsis top literacy, sex-ratio charts in city†. (2004, september 8). Times OF India . The world's successful diasporas†. (n. d. ). Retrieved from Managementtoday. co. uk. censusindia. gov. in. (n. d. ). â€Å"Ranking of districts of Maharashtra by population size 2011†. Retrieved from censusindia. gov. in. Forbes Magzine. (n. d. ). Mehta, S. (2004). Maximum City Bombay Lost and found. Philip Kotler. (2009). Marketing Manager- A South Asian Perspective. Dorling Kindersley. PopulationIndia. com, â€Å". . (2011, June 1). Populationindia. wordpress. com. Pradeep Kashyap. (2003-04). â€Å"Selling to the Hinterland†. Business World , 88-91. Principal Cities. Government of Maharashtra.